Category: legacy-Content
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CONTENT – How To – Newsletters
CONTENT – How To – Newsletters Purpose of this SQ How To: To provide guidance on the process of delivering a Newsletter ‘mailshot’ from initiation to reporting. Applicable to: Account Managers, Project Managers, Content Team, Reporting Customers: All Timescale: 2hrs (guess – RC) Introduction Newsletters are predominantly features of Platinum or Gold Retainers, here follows…
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SEO – How to – SEO and Content Pool
SEO – How to – SEO and Content Pool Purpose of this How To Guide: To ensure all SEOs Executives know what the SEO / Content Pool is when planning for a new interval, and tips on how best to utilise the budget provided. Applicable to: SEO Executives Customers: Bronze, Silver, Gold Timescale: N/A Introduction…
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OUTREACH – How to – Write and Distribute a Press Release
OUTREACH – How to – Write and Distribute a Press Release Purpose of this SQ How To: Explain the process of writing and distributing a press release for any customer. Applicable to: Lead Outreach & PR Exec. Content Team are beginning to do this too. Customers: Any who have a newsworthy event/story to tell Timescale: Several hours…
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OUTREACH – How to – Outreach
OUTREACH – How to – Outreach Purpose of this SQ How To: To ensure all the colleagues know how to run an outreach campaign from start to finish Applicable to: Lead Outreach & PR Exec. Content Team are beginning to do this too. Customers: All Timescale: Up to 1 day Introduction The purpose of outreach is…
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CONTENT – How To – Custom Images
CONTENT – How To – Custom Images Purpose of this SQ How To: This is the how-to guide explaining the process of requesting custom images from the internal design department. Applicable to: Content Team Customers: Platinum/Silver Timescale: 10-15 minutes Introduction Custom Images are the banners or imagery which accompany blogs. This how-to guide will explain…
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CONTENT – How To – Copify Admin
CONTENT – How To – Copify Admin Purpose of this SQ How To: This is a guide for completing Copify Admin in a monthly interval. Applicable to: Content Team Customers: All Timescale: Within 1 Interval Introduction Copify Admin is carried out on an ad hoc basis when the content team requires some assistance to ensure work is…
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CONTENT – How To – Blog Management
CONTENT – How To – Blog Management Purpose of this SQ How To: This how-to guide explains how to carry out blog management within the CMS for a client. Applicable to: Content Team Customers: All Timescale: Dependant on amount of time dedicated to the task. Usually ranges from 30 minutes to up to 2 hours. Introduction…
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CONTENT – How To Write A Blog
CONTENT – How To Write A Blog Purpose of this SQ How To: This is a guide for researching, writing and publishing a blog. Applicable to: Content Marketing Team Customers: All Timescale: 2 hrs to write; Proof and QC by Due Date. Introduction Blogs are at the heart of our content marketing activities. They can…
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CONTENT – How To – Plan Next Interval
CONTENT – How To – Plan Next Interval & Planning Pods This document explains how to plan the next interval’s work for a client. Applicable to: Content Team (and other Exec’s if Customer does not receive Content) Customers: Silver Timescale: 10-15 minutes Introduction Plan a client’s monthly Digital Marketing strategy, which will require…