PPC – How To – Reporting – PPC Analysis

Purpose of this How To Guide: Know the way we report work done and results achieved to customers.

Applicable to: Social, Paid Media, Account Managers

Customers: All

Timescale: Same day as task in schedule

Introduction

As a Paid Media Executive, you are expected to provide written overviews for customers monthly reports. Even though reports are automated by our software, an Account Manager may still approach you for a written write up if needed.

If an account manager does not approach you for a write up, you will not need to do the task. Simply close the task with a note explaining that no write up is needed.

Time Allocation

You will normally have a task in your schedule called “Reporting” or “PPC Analysis”. If this task has a time assigned to it, log your time against this task. If the time allocated to the task is 0, log your reporting time against the Reporting Task in the appropriate interval.

Write Up Contents

The contents of the writeup should explain the activities undertaken in the month. This includes work done to the account, results, and planned tasks for the next month of the campaign.

The write ups should be written so that a client with little to no knowledge of Paid Media can understand. Try and ensure that you keep “Jargon” to a minimum whilst detailing key points of the report.

Summary

Even though reports are automated, you are still expected to be able to provide concise, client friendly write ups if required. Time is logged against the appropriate tasks in your schedule or a clients marketing interval on Accelo.