PROJECT TEAM – Infographic Admin & Production
Purpose of this SQ How To: To explain our SQ Digital’s standardised process for producing an Infographic.
Applicable to: All
Customers: Any who have Infographics planned
Timescale: This procedure lasts a minimum of 1 week
Introduction
A campaign plan will outline if an Infographic needs producing, and the first steps will be handled by the Content Executives; they will produce an infographic proposal. Once supplied, the proposal needs carrying through infographic admin & production, to a finished infographic.
In Accelo
An INFOGRAPHIC ADMIN task of 1 hour will be assigned to you. A separate unassigned task for INFOGRAPHIC PRODUCTION will be made to house the time for ‘producing’ the infographic, this is usually 4 hours, but can vary depending on the budget for the infographic.
In Action
Firstly, the infographic admin will collate together the Infographic Proposal & any other supporting media (images, site logo etc), they should also take this opportunity to ensure they understand the infographic and its scope. Using this they will then email a designer. Currently we only use Quentin James ([email protected]) to produce infographics.
Approvals
It is important to get the Lead, Account Manager & Content Executive in the discussion when you get an infographic back. The Infographic admin will make a list of any obvious issues to spelling & grammar as well as design thoughts but the other team members involved in the infographics discussion should all also supply their feedback.
Feedback can last many iterations and it is the responsibility of the Infographic Admin to collate feedback and liaise with the designer until sign off.
Final sign off is to be pursued from the Account Manager & Lead, who will need to discuss it with the customer.
Close
Once full approval for the infographic is made, the Infographic Admin will supply the final infographic to the Lead to handle and close both the INFOGRAPHIC ADMIN & INFOGRAPHIC PRODUCTION tasks. Their final action is to ensure that the invoice from the designer is supplied to the SQ accounts team.